But against all odds, she returned in 2017 with Melodrama, a deeply personal portrait of early adulthood and her best album to date. It would have been easy for Lorde to fall into the sophomore slump after the overwhelming success of her 2013 debut, Pure Heroine. Even as acts like BTS outstrip some of the Fab Four’s sales records, it’s possible they won’t become household names in the same way McCartney, Lennon, Harrison, and Starr did. There will never again come a time when a band can be as universally well known as The Beatles. Our media is so fractured that basic facts have come into doubt, and good luck getting everyone to agree on music. The shattering of the old monoculture bodes poorly for today’s artists hoping to become the next big thing. This generation has contended with more obstacles - and more stressors - than ever before. Brian Wilson didn’t have to worry about Instagram, and Kurt Cobain (thankfully?) never had Twitter. From lawsuits to Limewire, Spotify to TikTok, the relentless pace of technology has forced artists to become so much more than just songwriters and producers. As for the rest of these records, they were all released into a shifting music landscape, because the business has been in constant flux since Napster shattered the old paradigm in 1999.
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